💌 Feb 27: book clubs for friends, mob wife, one in a millennial

TODAY IS TUESDAY, FEBRUARY 27

WHAT TO EXPECT
• stories — beauty brands are loving tiktok, book clubs fighting loneliness, skincare goes past your face
• quote — on change
• extra stories
• this week's read — One In a Millennial
• tools to try — Fabulous
• on social — nighttime routine
• weekly favorites — everything nails

BUSINESS — BEAUTY BRANDS ARE LOVIN’ TIKTOK
TikTok shop has given brands a new platform to increase their potential & enable shoppable content and seamless product discovery. The impact of Gen Z's shopping behavior and increased engagement through influencers + UGC (user generated content) also allows them to engage their target audience(s). The challenges have also increased for them such as being as authentic as possible and facing potential "TikTok Shop fatigue".

LIFESTYLE — BOOK CLUBS ARE THE ANSWER TO LONELINESS
Across the world, book clubs are becoming social events where people gather to not only discuss the books they’ve read, but also about themselves. These clubs are providing friendships that can be quite difficult to find as an adult. The feeling of loneliness has gone up for people in their 20’s and 30’s and this is a great way to get everyone together IRL.

WELLNESS — SKINCARE GOES PAST YOUR FACE
Joanna Czech (renowned esthetician) has 7 holy grail rules for “glass” skin AKA what most of us want. One of these rules, and possibly the most important is “your face starts with the nipples and stops with the hairline” which may sound odd but pretty much means that you should be extending skincare to your décolletage and up to where your hair starts growing. Czech's skincare philosophy, rooted in massage and (minimal but) potent ingredients has attracted celebrities like Jennifer Aniston and Kim Kardashian who see her for a facial when in New York.

🚬 Hello mob wife! She’s sultry, sexy, draped in fur, steeped in decadence… & she's what's in right now. This aesthetic is completely taking over and most people love it.

🥕 If you’re a carrot lover, make sure you don’t overdo it on the consumption because you may begin to resemble an oompa loompa sooner than later. The high amount of beta-carotene may not properly translate to vitamin A, but instead turn your skin to a slight hue of orange.

🧴 Beyoncé’s new line Cécred launched last week and the all-white launch party was a complete hit with influencers. Videos of the event and unboxing the takeaway gift have circulated and gained such popularity.

One In a Millennial is partly funny, but also serious as the author navigates through life as a millennial. If you’re a millennial, you’ll probably relate to Kate Kennedy, as she mentions AIM (AOL Instant Messenger), Spice Girls, making beaded keychains, hanging on the monkey-bars, and so much more.

Find your ultimate daily routine & make it stick. Fabulous is a behavior change solution that began at Duke University’s Center for Advanced Hindsight that harnesses the power & wisdom of behavioral science to help you develop lasting healthy habits.

A set night time routine = relaxation + rest